Fill your empty seats with drivers who stay
Exclusive CDL applicants from ads drivers actually trust, texted within 60 seconds of applying and screened to your rules. Built by a founder who ran a 60-truck carrier and knows what a parked truck costs.
- Leads never resold
- Text follow-up in 60 seconds
- Screened to your hiring rules
Driver leads that belong to you, not a shared list
Many driver lead vendors sell the same applicant to several carriers. The first recruiter to call wins. We don't run that model.
Exclusive applicants
Your drivers go to you only. Never resold to the carrier down the road.
Contact in 60 seconds
Every applicant gets a text the moment they apply, before another recruiter reaches them.
Screened to your rules
Experience, endorsements, hiring area, home time and lanes. You only talk to drivers you'd hire.
Ads drivers trust
Real pay, real home time and real drivers on video. Not another “CDL-A DRIVERS WANTED!!!”
Included in every recruiting program
- A recruiting website built for your company
- Google Business Profile set up so drivers can find you
- Daily job posting to keep your openings in front of drivers
- Recruiting ads targeted to your hiring area
- Driver-focused copy written by people who know trucking
- Monthly reporting on applications, cost per applicant and hires
For carriers hiring at scale
- Multi-terminal and multi-region campaigns
- Applicant follow-up handled for you
- Recruiting video shot with your drivers
- Referral program setup and promotion
- Applicant tracking connected to your existing tools
Every program is quoted after a free breakdown. We don't publish a one-size price because your hiring area and seat count change the math.
Your driver applied to ten carriers today. The first one to reach him gets him.
Drivers apply to a stack of jobs at once and go with whoever calls first. If your recruiter calls back tomorrow, that driver may already have an orientation date somewhere else.
So every applicant gets a text within 60 seconds, answers a few screening questions, and lands with your recruiter warmed up and ready to talk.
What are idle trucks costing you?
Put in your own numbers. This is napkin math, not accounting, but it makes the point.
Use your own revenue per truck. It varies a lot by equipment and lane.
Your marketing agency has never dispatched a truck. We have.
When a driver asks a real trucking question, the answer decides whether they apply.
| Driver asks | Typical agency | Lone Crest |
|---|---|---|
| “Is this dedicated lane really home weekly, or just on paper?” | “Let me check with the team.” | Explains the lane, the reset and the real home-time schedule. |
| “Will I get pushed to run over my hours?” | Generic “we value safety” reply. | Talks HOS and ELD like a dispatcher who planned around them. |
| “What happens when I break down at 2 a.m.?” | No answer. Lead goes cold. | Walks through road service: who they call and how fast help comes. |
A recruiting program vs. a pay-per-hire recruiter
Pay-per-hire can make sense for one hard-to-fill seat. It's a different product from a recruiting system you own.
| Pay-per-hire recruiter | Lone Crest recruiting | |
|---|---|---|
| How you pay | A fee for each seated driver | A monthly program, quoted for your fleet |
| Who gets the applicant | Often shared or resold | You only |
| Speed to contact | Whenever the recruiter calls | Text within 60 seconds |
| What you keep | The hire, if they stay | The recruiting site, Google listing, ad accounts and applicant data |
Three steps. No big commitment.
Send the form
Open seats, driver type and lanes. That's all we need to start.
Get your breakdown
Where drivers for your lanes are looking, what they respond to and where your ads should run.
You decide
Like it? We launch. If not, you keep the breakdown.
Driver recruiting questions
How does Lone Crest Media recruit truck drivers?
We run driver recruiting ads on Facebook, Instagram, YouTube and job sites in your hiring area, built around your real pay, home time and equipment. Drivers apply on a short mobile form, get a text from us within 60 seconds, and are screened against your hiring rules before they reach your recruiter.
Are the driver leads exclusive?
Yes. Applicants from your campaigns go to your company only. We don't resell them to other carriers, which is how many lead vendors operate.
Why does contacting an applicant within 60 seconds matter?
Drivers often apply to several carriers at once and go with whoever reaches them first. If your recruiter calls back the next day, that driver may already have an orientation date somewhere else.
What kind of drivers can you recruit?
OTR, regional, dedicated, local and home-daily CDL-A drivers, team drivers, and owner-operators. Campaigns are built around the driver type, endorsements and experience you hire.
How is this different from a pay-per-hire recruiter?
A pay-per-hire recruiter charges a fee each time a driver is seated, and you own nothing afterward. Our recruiting is a monthly marketing program. You keep the recruiting website, the Google listing, the ad accounts and the applicant data.
How much does driver recruiting cost?
It depends on how many seats you need to fill, your hiring area and the driver type. Send us your open seats and lanes, and we'll come back with a free breakdown and a quote.
Do new FMCSA rules affect driver recruiting?
Yes. Since March 16, 2026, non-domiciled CDLs are limited to drivers in H-2A, H-2B or E-2 status, and English proficiency is enforced at roadside inspections. Our application screening asks the questions that matter so you don't spend orientation time on a driver you can't dispatch. Read our breakdown of the rules.
Further reading: Truck driver recruiting marketing: what works in 2026
Every week a seat stays empty costs you freight
Send us your open seats and lanes. The breakdown is free, and so is the advice.