Marketing for freight brokers and 3PLs
A brokerage sells trust before it sells a rate. We help you get in front of shippers who move your kind of freight, and give them a reason to hand you the first load.
What we do for you
- Shipper prospect lists by industry, region and commodity
- Cold email and LinkedIn sequences written by people who know freight
- Website rebuild or cleanup: MC number, modes, lanes, coverage and a quote form above the fold
- Pages for each mode and lane you want more of (reefer, flatbed, drayage, LTL, cross-border)
- Carrier recruitment and onboarding pages to build dependable capacity
- Google Business Profile, reviews and directory listings that match your authority
- Case-study and proof content shippers ask for in procurement
- Monthly reporting on replies, meetings booked and quote requests
Why most brokerage marketing doesn't work
Most brokers get the same pitch from generic agencies: more posts, more blogs, a new logo. None of that books a load. A shipping manager doesn't follow a brokerage on Instagram. They take a call or answer an email when the timing is right, then they look you up before they send a rate request.
So the job has two halves. First, get in front of the right shipper at the right moment with a message that sounds like it came from someone who has covered a load. Second, make sure what they find when they search your name answers their questions: who you are, what you move, where you move it, and whether you'll pick up the phone at 2 a.m. when a truck breaks down.
What we do differently
Our founder ran a carrier, so we've been on the other side of the broker relationship. That shapes how we write. We don't send shippers vague promises about "seamless logistics solutions." We write about the lanes, the equipment, the tracking, and how you handle a load that goes sideways.
- Niche over volume. We help you pick the freight you're best at and go deep, instead of claiming to move everything everywhere.
- Both sides of the market. Shipper pages and carrier pages live on the same site, but they speak to different people.
- Reporting you can check. Replies, booked calls and quote requests. Not impressions.
Questions we get about freight broker marketing
How do freight brokers find new shippers?
The brokers who grow steadily do three things: they pick a niche (a commodity, mode or region), they prospect shipping and logistics managers in that niche by phone, email and LinkedIn, and they make sure their website and Google presence back up the conversation. We build and run all three.
Is SEO worth it for a freight brokerage?
Yes, if it targets what shippers actually search for: a mode plus a lane or region, like "reefer freight broker Texas to California" or "flatbed broker for steel." Generic "logistics company" rankings rarely book loads. SEO works slowest of the channels, so we usually pair it with outbound.
Can you help us find more carriers, not just shippers?
Yes. We build carrier recruitment pages, set-up packets and ads aimed at owner-operators and small fleets in the lanes you need covered, so you're not relying only on load boards.
Do you work with new brokerages?
Yes. New brokers usually need the basics first: a credible website, consistent listings that match the MC authority, and a focused prospecting list. We'll tell you plainly what's worth spending on at your stage.
Related services
Trucking SEO
Get found by shippers searching your lanes and equipment.
Trucking websites
Carrier and broker sites that pass the shipper's 5-minute check.
Google & Meta ads
Paid campaigns for drivers and freight, tracked to the call.
See what we'd build for your company
We'll study your fleet, lanes and competitors, then show you a working demo before you spend a dollar on a retainer.