SEO for trucking companies and freight brokers
Shippers search for a carrier the same way you'd search for a mechanic: what they need, where they need it. We make sure your company shows up for the freight you want.
What we do for you
- Keyword research on what shippers and drivers in your lanes actually type
- A page for each equipment type, service and core lane
- Google Business Profile setup, cleanup and review requests
- Consistent name, address and phone across directories and FMCSA records
- Technical fixes: speed, mobile layout, indexing, broken links, schema markup
- Driver-side SEO: "CDL jobs near [city]" and terminal location pages
- Content written from the yard, not from a template
- Monthly report: rankings, calls and form fills from search
What shippers search for
Shippers rarely type "trucking company." They type the equipment and the lane: reefer carrier Fresno to Phoenix, flatbed trucking for steel coils, hazmat tanker carrier Houston. If your website has one services page that lists everything you do in a single paragraph, Google has nothing specific to match.
We build a page for each service and core lane you want more of, written so a shipper can tell in ten seconds whether you can move their freight. Each page lists the equipment, coverage area, typical transit times you're willing to commit to, and how to request a quote.
Getting cited by ChatGPT, Google AI and Perplexity
More buyers now ask an AI assistant for carrier or broker recommendations. Those tools pull from pages that state facts plainly and consistently: who you are, what you haul, where, and how to contact you. We structure your site the same way we structured this one, with clear answers near the top of each page, an FAQ written in the words customers use, schema markup, and the same company facts on every listing.
Nobody can promise a mention in an AI answer, and we won't. What we can do is make your company easy to understand and easy to quote.
Questions we get about trucking seo
How long does trucking SEO take to work?
Fixes to your Google Business Profile and technical problems can show up within weeks. New lane and service pages usually take a few months to rank, depending on how competitive the lane is and how strong your site already is. We report monthly so you can see what's moving.
Do I need a separate page for every lane?
Not every lane. Build pages for the equipment you run and for the lanes or regions you want more of. A focused page beats a list of fifty cities nobody will believe.
Can SEO help with driver recruiting too?
Yes. Drivers search "CDL A jobs near me" and "home daily trucking jobs [city]." Terminal pages and a strong careers page can bring in applicants without paying for every click.
Will you guarantee a #1 ranking?
No. Anyone who guarantees a ranking is guessing or selling you something else. We show you what we're doing and what it's producing each month.
Related services
Driver recruiting
Exclusive CDL applicants, contacted within 60 seconds.
Freight broker marketing
Shipper leads and carrier capacity for brokers and 3PLs.
Trucking websites
Carrier and broker sites that pass the shipper's 5-minute check.
See what we'd build for your company
We'll study your fleet, lanes and competitors, then show you a working demo before you spend a dollar on a retainer.