Freight lanes across the United States from Riverside, CA
Google & Meta ads

Ads for trucking companies that bring calls, not clicks

We run driver recruiting ads where drivers spend their time, and search ads that catch shippers when they're looking for a carrier. Every dollar is tracked to a call, a form or an application.

Trucking advertising at Lone Crest Media covers two kinds of campaigns. Driver recruiting ads on Facebook, Instagram and YouTube aimed at CDL drivers in your hiring area. Google Search ads aimed at shippers searching for your equipment and lanes. Both are measured by applications and quote requests, not clicks.
Truck driving past an industrial plant at night
What's included

What we do for you

  • Driver recruiting campaigns on Facebook, Instagram and YouTube
  • Ads built around real pay, home time and equipment
  • Video and photo creative shot on your trucks
  • Google Search campaigns for shipper and lane searches
  • Retargeting for drivers and shippers who visited but didn't act
  • Conversion and call tracking set up correctly
  • Weekly optimization and a monthly report in plain language
  • Ad accounts in your name

Driver ads that drivers trust

Drivers have seen "CDL-A DRIVERS WANTED! TOP PAY!" a thousand times. They scroll past it. What stops them is a real number, a real schedule, and a real driver from your fleet saying what the job is like. We write and shoot ads that way, and we target them to the area your terminal hires from.

Ads are only half of it. A driver who applies at 9 p.m. and doesn't hear back until the next afternoon has already talked to three other carriers. That's why our recruiting campaigns include instant text follow-up. See driver recruiting for how that works.

Search ads for freight

Google Ads can work for carriers and brokers when they're narrow. We bid on specific equipment and lane searches, send them to a page about that exact service, and cut anything that brings tire-kickers or job seekers into your sales line.

FAQ

Questions we get about google & meta ads

Do Facebook ads work for truck driver recruiting?

Yes. Facebook is still where many drivers spend time online, and its targeting lets you reach CDL holders around your terminal. The ads that work show real pay, home time and equipment, and send drivers to a short mobile application.

How much should a trucking company spend on ads?

It depends on how many seats you need to fill, how competitive your hiring area is, and what you can pay. We'll recommend a starting budget after looking at your market. We don't publish a one-size number because there isn't one.

Whose name are the ad accounts in?

Yours. You keep the accounts, the data and the creative.

Works well with

Related services

Driver recruiting

Exclusive CDL applicants, contacted within 60 seconds.

Trucking SEO

Get found by shippers searching your lanes and equipment.

Video & social

Footage of your trucks, drivers and yard, cut for every channel.

See what we'd build for your company

We'll study your fleet, lanes and competitors, then show you a working demo before you spend a dollar on a retainer.